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While online shopping has grown in popularity, in-person shopping is still a preferred choice for most consumers. Presenting products in a way that inspires sales also increases brand awareness. Store fixtures and retail displays strategically position items front and center and make them more attractive to passing shoppers. With an eye-catching display, your products may fly off the shelves.
Retail displays are much more than shelving units. They are a way for customers to interact with what you are selling. Displays call attention to specific goods, such as seasonal items or products you want to promote. By creating enticing, eye-catching retail displays, you can grab the attention of new customers and potentially make them loyal to your brand for life.
What Makes Us Different?
Explore Examples of Our Retail Displays
Great Northern Instore has decades of experience designing retail displays that make products stand out. We help you choose display materials and styles that work best in retail spaces and create attention-grabbing displays that drive sales for your brand.
Great Northern Instore can help you create retail displays that grab attention and encourage sales. We have decades of experience creating displays and can help you choose the display materials and styles that will work best in retail spaces.
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“Great Northern is adept at interpreting shopper insights so we get better metrics for our in-store promotions.”
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What Are the Benefits of Retail Displays?
These simple yet effective marketing tools can increase product sales and improve customer loyalty. From encouraging impulse buys to highlighting seasonal products, store displays increase shopper engagement without being intrusive.
Retail displays created by Great Northern Instore can also:
- Convince customers to buy your products: The right display may convince a customer to try your brand’s product instead of opting for their usual pick. You can design the display so that your items are at eye level and within easy reach, allowing shoppers to interact with and touch the products. Incorporating samples or testers into a product display can also promote sales by creating an enjoyable or entertaining shopping experience.
- Highlight the products you want to sell: There may be times when you produce too much of a particular item and want to sell as much as possible. Or, you may have seasonal items that you need to sell before the season ends. Creating seasonal or sale retail displays attracts more attention, encouraging shoppers to buy more, thereby reducing excess inventory.
- Establish your brand: Some brands are known for creating awe-inspiring displays. That could be you. Depending on how much effort you put into merchandising, your retail displays could be the element that sets your marketing apart, making your products the go-to choice for shoppers.
Types of Retailer Displays
The retail environment is dynamic, and your product display racks should be, too!
Displays can be permanent, semi-permanent, or temporary and made from various materials, such as metal, wood and corrugated cardboard.
The type of display that works for your brand depends on your goals and overall style. At Great Northern Instore, we conceptualize and engineer outstanding retail displays and bring them to life with sustainable, eco-friendly materials. Since we are not limited to a single material, each of our custom retail displays has a unique look and feel.
Materials to consider when conceptualizing your retail display include:
- Metal: Metal displays can take the form of wire racks that allow you to hang items such as clothing or bags of chips. The rigidity and durability of steel also make it ideal for shelving and showing products such as books, board games or bottles.
- Wood: Wooden displays work well when promoting bakery products, elegant accessories or rustic housewares. This material adds a warm touch and can cause shoppers to associate your brand and products with cozy and comforting feelings. It is a great way to add a touch of nature to customers’ shopping experiences.
- Plastic: Plastic is a durable and affordable option for retail displays. Clear plastic shelving allows you to promote your products and branding without excess bulkiness. The durability of plastic makes it a popular choice for creating displays that can stand the test of time.
- Corrugated cardboard: Corrugated displays have several benefits. They are cost-effective and lightweight and offer enhanced printing capabilities. Our corrugated displays are 100% recyclable, so your company can limit the environmental impact of marketing campaigns.
Other Available Types of Retail Displays
Give your brand and products an edge over the competition by presenting them in original, standout retail display stands and racks. Great Northern Instore offers an expansive list of display options. Retail displays come in many shapes and sizes. Our multifaceted expert team, including designers and engineers, can handle any project from initial concept through design, manufacturing, and in-store setup. We provide turnkey solutions to simplify your marketing activations and will work with you to help you reach your goals.
When creating custom retail displays for products, we consider the following:
- The type of display required: Popular options for retail displays include power wings, floor stands, pallets, endcaps and standees. There is no one design-fits-all formula, and all parts are custom-made.
- Which materials are most suitable: We select materials that complement the featured product and the available space. Corrugated cardboard, wood and steel are used in the majority of our displays as they are 100% recyclable.
- The best design to showcase the products or brand: Our award-winning creative team has created exceptional displays for various products. Put us to the test and see what we can do for your next retail promotion.
- Any interactive elements that could enhance your activation: Engage customers with sights, sounds or tactile elements. Smart interactive displays are a popular trend that educates shoppers about your product and can encourage them to buy.
- How long the display needs to last: From seasonal promotions and once-off activations to permanent fixtures, Great Northern Instore creates retail displays that are durable enough to look good and last as long as required. Lifespans vary with every solution based on your needs. We can even custom design a flexible display you can reuse for various campaigns or seasons.
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Showcase Your Products Like a Pro: Contact Us Today
Let Great Northern Instore spotlight your brand by creating retail displays that delight shoppers and boost sales. With creative solutions and a team of reliable, responsible experts by your side, we will help you execute and reach your display and visibility goals.
No matter what type of retail display you envisage for your products, if you can dream it, Great Northern Instore can make it a reality. Ready to get started? Call 855.693.6272 or contact us online today!
