Getting a major retailer to sell your products is a massive achievement for any business. It gives your brand the credibility and exposure that selling direct-to-consumer cannot always offer. However, before getting your company’s products into the hands of shoppers, you will need to get them into the doors of retailers.
But how do you convince a retail store to distribute your company’s products, and how do you entice prospective customers to buy your products once they are available in-store? The answer to these questions is simple — excellent marketing.
Keep reading to maximize your company’s retail potential by learning how to market your product to retailers.
Merchandising is critical to the overall success of a retail store, whether the business is brick-and-mortar or online. Retailers need proper merchandising to attract buyers. Merchandising is especially necessary for grocery stores because they house fast-moving, mostly perishable products. With strategic displays, you can push your grocery merchandising to the next level and make more sales.
Considering the role merchandising plays in appealing to customers and increasing profitability, it is wise to work with award-winning industry leaders to transform the shopping experience at the store. Great Northern Instore boasts the expertise, resources and passion to help you achieve your merchandising goals.
As Gen Z ages into adulthood, they hold more buying power and cannot be ignored. Companies have spent considerable time marketing to millennials, but there is a new generation entering stores with their unique shopping habits and mindsets. Of course, while many retailers will want to continue to attract other generations, it is vital to be aware of the trends that will bring in Gen Z shoppers because they are the future and will continue to grow into a larger market segment. Ready to update your strategies for Gen Z and retail? Here is everything you need to know. Read More…
In-store merchandising displays are essential for your brand to advertise to customers and encourage them to make a purchase. While many marketing efforts happen outside the store, they do not stop once a shopper enters a store. Unique displays and signage are crucial to catching consumers’ eyes and directing them to learn more about your product and potentially purchase it.
You can enhance your brand’s in-store merchandising campaigns by including digital signage. Digital signage is an excellent addition to your marketing and advertising campaigns. It adds an innovative way to display information about your product while intriguing consumers.
Learn why digital signage is essential and how it benefits your in-store marketing strategy.
Visual merchandising is a marketing tactic used in retail stores. It involves optimizing the store environment (layout, color, lighting, product presentation and technology) in ways that are attractive to customers. The purpose of visual merchandising is to increase sales.
Although visual merchandising is relatively straightforward as a marketing practice, it involves several components of a store’s presentation and includes many design and display strategies for attracting attention to merchandise. Visual merchandising is a collective term for all these strategies that engage shoppers. Learn about the techniques that allow a merchandiser to accentuate the best features of a product in a visually appealing way. Read More…
Marketing to families is a huge part of boosting sales during your back-to-school push. Great Northern Instore can help you tackle this large undertaking and make it easy. They provide custom displays that match the wants and needs of your retailers by tapping into their innovative entrepreneurial knowledge and 60 years of experience. They work with you to make sure that your back to school displays fit your vision to optimize sales with a turnkey solution.
It’s an experience many shoppers share — they’re in a store, shopping for groceries, clothing or other necessities when something they don’t exactly need and weren’t planning on purchasing catches their eye. The item might be something new and interesting. It might be something cheap or affordable. Or it might be something that goes well with the other items in the shopper’s cart, making it an appealing product even though they didn’t plan to purchase it.
Every year, people spend thousands of dollars on impulse buys, which is great for retailers. Even as people’s shopping habits changed somewhat due to the COVID-19 pandemic, impulsive shopping remained common and actually increased in some instances. Whether your shoppers are primarily ordering from your stores online and coming in to pick up their items or are still browsing the aisles as they do their shopping, there are several things you can do to increase the likelihood of an impulse purchase and get your customers to buy more.
Marketing products in stores is an essential part of successfully selling your brand to customers. Eye-catching signs and unique displays can help you attract customers and make your products stand out. When creating displays for stores, you must understand the requirements retailers have for displays and packaging. Many prominent club stores, like Sam’s Club and Costco, have specific guidelines.
Customers love club stores because of their deals and the treasure hunt to find a variety of products. You can practically find anything at your local club store, from large furniture items, groceries, electronic devices, health, personal care and jewelry.
Making a creative display for a club store is an excellent method for advertising your products among the endless aisles and various items you will find inside the warehouse. Keep reading to learn more about club store pellet requirements and other display guidelines that can help you boost foot traffic near your products in the club store.
Point of purchase (POP) displays are an excellent way to help brands encourage impulse buys, introduce new products and increase sales. Designing an effective display involves many decisions. One of the critical initial choices is choosing which materials you’ll use. A suitable material can be the difference between a successful campaign and one that misses the mark. After all, each option contributes to branding and the impressions consumers have towards your products. The construction can also determine how long your display will last in stores.
Choosing the right material for your display is critical. Here are a few factors to consider in your selection.
Shelf height is crucial when setting up display fixtures in a retail establishment. Products’ shelf position shapes the customer experience and can ensure successful merchandising. The wrong height can make the experience less shopper-friendly or too confining. Fixtures that are too high can be out of reach for some shoppers, causing them to choose alternative items.
Retail display height also impacts product placement. As the saying goes, eye level is buy level. You want to put your bestsellers, newest and most profitable items in the most visible, convenient location for your customers.
The point of retail shelving is to present your goods in an attractive and eye-catching way. Customers plan only about one-third of the purchases they make. The rest are impulse buys, so shelves shelves should provide maximum product visibility and appeal. Here are some factors to consider when determining the appropriate retail shelf height from your customers’ perspective.
Store type: Think about where shoppers will expect to see your product. Larger or big-box establishments have higher ceilings and wider aisles, so their average retail shelf height will likely be higher.
Accessibility: You should also consider your customers’ functional needs when selecting the best shelf height. For example, if you sell cosmetics, your shelving should be low enough to allow buyers to pick up and test the items. A taller, deeper display typically works best for larger, less hands-on products.
Customer height: Most adults are between 63 and 69 inches tall, setting the average eye level at around five feet high. Consider your target audience’s average height and age. Stocking products on shelves that meet shoppers’ sightlines encourages interaction, which leads to purchasing.
Know Your Products
Having an in-depth knowledge of your products also impacts the shelf height decision. Consider these variables.
Volume: Taller shelving projects volume. The more products you want to display, the higher the shelf height should be. Conversely, if you offer fewer items, lower shelving enables you to convey quality instead of quantity and a more intimate shopping experience.
Size: Are you selling more oversized, heavier products? A lower shelf height may be necessary to ensure customers can remove the item without dropping or damaging it or injuring themselves. Smaller, lighter products can sit higher, making them more visible and easier to handle.
Matching with display types: As you search for displays, you will find they are available in multiple heights. Great Northern Instore can simplify the selection process by offering various display products we can customize to your retail environment and unique height requirements.
Vertical vs. Horizontal Merchandising
Vertical and horizontal merchandising have distinct advantages and can work together to create more visually appealing, functional shelf-level retail displays.
Vertical: Arrange products by stacking them or placing them on shelves that extend upward. This strategy keeps a relatively small footprint while maximizing display space. It works well in stores with limited floor space, increasing exposure to different product options by encouraging customers to view your selection by looking up and down.
Horizontal: This traditional display method emphasizes breadth over height. It simplifies browsing and is ideal for showcasing many complementary or similar products. Each item is visible and accessible without reaching up.
While horizontal and vertical merchandising are the primary placement orientations, there are four others to consider, too.
Block: Block placement groups similar or complementary products together. Examples include school supplies or audio and video products.
Market share: A bottom-line strategy where products that generate the most income get prime shelf placement, simplifying customer browsing.
Commercial: Products with the highest brand awareness get prime, eye-level shelf real estate.
Margin-level: Margin-level is another bottom-line strategy focusing on profits the products generate rather than the overall income they gain from a single sale.
Shelf Levels in Retail
On-shelf marketing depends on your brand’s ability to keep items on shelves. Strategically organizing products across various shelf levels lets you optimize space, cater to diverse shoppers’ needs or preferences and enhance product visibility. Retailers that carefully curate product placement at each level create displays that encourage browsing, boost productivity and drive sales. There are four primary shelf levels in retail.
Eye level: This prime placement is the most accessible height for customers, meeting them at chest or eye level. It is ideal for showcasing high-demand products, attracting the most attention and facilitating the most browsing.
Stretch level: The topmost shelves sit above most customers’ eye level, requiring them to reach upward or stand on tiptoe to access products. Products with less frequent purchases or high-margin items like seasonal items or oversized products usually take up this shelf placement.
Touch level: The middle shelf is at touch level, just below the average adult’s eye height. This placement showcases bestselling products by providing easy access and visibility. Staple goods and everyday essentials are often at touch level, making selection convenient for customers.
Stoop level: The bottom shelf is well below the average eye level and requires customers to stoop down to access products. Typically, bulkier items or products with lower profit margins are on this shelf.
Why Choose Great Northern Instore?
Great Northern Instore can help you achieve the best product placement with our high-quality retail displays and signage. When you partner with us, you get a turnkey solution that is easy to execute at retail. You will also get excellent service. We believe in building enduring relationships with our customers to ensure the best long-term results. Our goal is to help you win.
For additional average retail shelf height tips or to learn more about our display products and services, call us at 855-693-6272 or contact us online today.
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It’s in our DNA. And it is what our customers have come to expect with Great Northern.
